Client Overview - Abospure Water Comany
What They Do:
Absopure Water Company grew from its modest beginnings as an ice delivery business in 1908 to become one of the country's largest suppliers of bottled water and associated products. The company was in a period of rapid growth and product line expansion that required out-of-the-box thinking and fresh creative ideas. It also took a high level of service and responsiveness to meet the many marketing challenges of an aggressive B-to-B, B-to-C, retail and institutional supplier.
How I’ve Helped Them:
Working in partnership with a Midwest advertising agency, I played a key role in strategy formulation, creative development, client care and creation of materials. My work covered the breadth of marketing communications, from PR and advertising to radio, TV and POP.
Services I’ve Provided:
Brand Development
Strategic Counsel
Advertising - Print, Outdoor, Radio, TV
Advertising Jingle Development
Brochures & Printed Collaterals
Direct Mail
Point-of-Purchase
Trade Show Materials
Website
More
Length of Relationship:
12 years
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